“It’s just culture,” says Jess, who the movie leaves us to assume has never been to India.
The site currently has Active Profiles from India, US, Canada, UK, Europe, Australia, NZ, Singapore, Gulf and other countries.
Profiles from all Indian Catholic communities including Goan, Mangalorean, East Indian, Anglo Indian, Karwari, Sawantwadi, Malayalees, Tamilians, North Indians and other communities are available as well.
In June, the Delhi-based Economic Times valued the online matrimony market at around 5.1 billion Indian rupees (roughly $81 million)with an annual growth rate of 30 percent: a rose in the snowdrift of the Indian economy, whose recent erratic nature has shaken everything from exchange rates to onion prices.
For those in the West, it probably isn’t particularly surprising that Internet matrimony is one of India’s most lucrative and omnipresent online industries.
I made my profile as an American in New Delhi, where I have been since June, who has watched from both places as this caricature of a backwards, misogynistic India evolved over the last year from comedy fodder to a target of international criticism.
This happened after one night last December, when five men drank whiskey in south Delhi and boarded a local bus, where, joined by the driver, they used iron rods to sexually penetrate and fatally maim a 23-year-old physiotherapy student heading back from a movie with her boyfriend. The collective outcry by the country’s long-silent women amplified and confirmed the clichéd association between India and sexual violence.Traditionally, Word of mouth, those match-making Aunties / Uncles and Church Registers have been avenues for Catholic Matrimonials.Enquiries of potential Brides and Grooms at Weddings and Church services have also been used with varying degrees of success.“Shaadi” is the Hindi word for wedding; is, intuitively, a wedding arranged via the Internet.It’s one of more than 100 Indian websites that comprise the country’s thriving online matrimonial market, where an individual can browse for his or her ideal spouse among a catalog of potential candidates organized by the personal information that apparently matters most: religion, caste, income, fairness of skin, family background, and so on. Unlike online dating services, which at least superficially foster some sort of romantic connection, and which are effectively nonexistent in India, matrimonial websites are predicated on the idea that the first meeting between two paired users will be to chat about their wedding.Valerian D’Souza is a NRI with experience for 25 years in UAE and has been active in various Social forums.