Our next chart shows each app’s Engagement Ratio: the percentage of an app’s weekly audience that uses the app on a given day.
This illustrates how engaged an audience is with a particular app.
Grindr leads the pack for this measure by more than 10%.
Grindr is by far the largest dating app geared toward gay and bisexual men, which may lead this demographic to use only Grindr while other demographics split their efforts among multiple services.
If you are looking for someone of the opposite sex, you probably don’t want to be in a market where you are overrepresented.
The following table shows which applications have the highest percentage of women.
These two apps are the only services with a clear majority of users in the 18–29 age group; a demographic known for spending a lot of time on their phones.
Along with age, another important demographic for dating apps is the ratio of men to women.
So while Tinder may not dominate the market outright, its holding company definitely does.
So which of these apps have the youngest and oldest daters?
We also looked at how the distribution of the dating services’ users compares to the population of the United States.
This shows which apps are particularly popular in different regions like the South and Northeast.
We’ve talked about the demographics of different dating apps.