When he was young, his family moved to the Moreau River area in Perkins County.
For the last 22 years, Bill and his son, Clay, have been running CMW/Equi Racks. He and his beautiful bride celebrated 50 years of marriage on July 29, 2017.
Although he may not have always showed how deep his affection was, he loved his children and grandchildren and was very proud of them and their accomplishments.
He spent many wonderful summers camping and riding with his grandkids.
He taught his kids many life lessons through 4-H and high school rodeo and pushed them to excel in anything they tried. He loved hazing for his boys and anyone else at the rodeo he could assist to make sure they had a "good shot" at their steer.
Bill attended high school in Lusk, WY, and Gillette, WY.
He enlisted in the US Navy July 21, 1945, with 5 buddies from Newcastle, WY. He served on four different ships; The USS Sarita, USS PCE842, USS PCE 884, and the USS LSM 443.
The family moved to Harding County to work on Zeta White's place.
After Bill's mom passed away, the Cross family moved back to the family home outside of Sturgis, where they have lived, laughed, and loved for the past 39 years.
He was very proud to hold goats for his daughter or push a calf. Whenever something broke or needed repaired, he would think about it and figure it out.
He was able to figure out problems from household to machinery, to ranching, to kids.
He was preceded in death by an infant son, Billy Jeb; his parents, Burt and Polly Cross; and father-in-law, Glen Hardy. A memorial has been established for a Western SD Buckaroo High School Rodeo Scholarship. Friday, October 6, 2017, at the Sturgis Community Center Theater.