Most interesting to me: These two numbers leap up significantly among affluent or college-educated Americans.
Over the same period of time, use of Tinder, Hinge, and apps like them exploded.
Just for reference, in February 2013, first covered Tinder, “a new mobile dating application…with a difference”; by January 2016, it could refer to “Tinder dates” without further explanation.
Across all American adults, use of dating apps tripled, though the raw numbers aren’t as impressive.
In 2013, three percent had used a smartphone dating app. The study polled 2,001 adults in the United States, mostly during June of last year.
But a new poll finds that an extraordinary technological change has taken place over the past three years.
Just two years ago, American adults ages 18 to 24 used online-dating sites and apps at an average rate for all American adults—about 10 percent. College-aged and post-college-aged Americans are now the most likely demographic to turn to the technology.
Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had.
As it happens, the only group which has taken to online dating at a rate like very young adults have been older adults.
In fact, there was only one place where responses differed among genders.
More than half of the women surveyed said that online dating was a more dangerous way to meet people than other approaches.
"We found evidence for a dramatic shift since the advent of the Internet in how people are meeting their spouse," said the study, led by John Cacioppo of the University of Chicago's Department of Psychology.