For example, they reject the notion that men should attempt to woo women by spending money on them (e.g.
Many members of the seduction community work on their "game" (seduction skills) by improving their understanding of psychology, their confidence and self-esteem (termed "inner game"), and their social skills and physical appearance (physical fitness, fashion sense, grooming) ("outer game").
Many members of the community believe that one's "game" is refined through regular practice, with the idea that the abilities needed to interact in this way with women can be improved.
banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".
or "studied charisma", as it is often called, has been attributed to the "chaotic" modern dating scene reportedly as a result of the increased empowerment and equality of women in western society and changes to traditional gender roles combined with the influence of distinct biological imperatives in men and women.
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Lairs first began as study groups soon after Ross Jeffries released his first products and began teaching sometime in the early 90s.
A "lair" typically involves two elements: an online forum and group meetings.
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The community claims that these concepts derive from scientific disciplines, such as the concept of social proof from the psychology of influence, and various concepts from sociobiology and evolutionary psychology (such as the term "alpha male").