Samples help consumers verify the quality of the product. They are also sent by mail or given to customers in the retail store itself.
Sometimes, samples are attached to another product.
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Sales promotion aimed at consumers is called ‘consumer sales promotion‘. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc.
Samples are one of the most important tools of sales promotion.
A self liquidating premium is the extra quantity offered at the normal price.
Trading stamps are given by the seller to consumers.
Though sampling is effective, producing numerous samples of a product is quite expensive.
Moreover, distributing samples to customers also involves expenditure.
Demonstration is required when products are complex and of a technical nature.
Customers are educated as to how to make proper use of the product.
Samples are defined as offers to consumers of a small amount of a product for trial.