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Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.

"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

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Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.

It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.

Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.

Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.

Users can also give premium goods, which cost money to acquire.

A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.

More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.

This growth is part of a broader boom in live streaming services.

He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.

His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.

We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.

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