You’ll clap; the rest of the bus will roar in agreement.
It’s this mode that distinguishes TMZ from all other celebrity news sites — what gives it teeth or, more precisely, bite.
It’s not the TMZ-employed paparazzi trailing B-listers at the airport, photos of hot celebrities at the beach, or mugshots of celebrity stalkers.
After Celebrity Justice was canceled, he began making regular appearances on CNN’s Showbiz Tonight, but, according to a confidant, he wanted something of his own — which is why he said yes when Jim Paratore, head of Time Warner-owned production company Telepictures, approached him with an offer.
Paratore had headed up Telepictures since 1992, putting in place a blockbuster slate of daytime syndicated programming (The Tyra Banks Show, The Rosie O’Donnell Show, The Ellen De Generes Show) along with primetime mainstay The Bachelor.
Before TMZ, the gossip landscape was predominantly characterized by what those in the industry call “blow job news” — tidbits and sound bites that flatter the egos and images of celebrities. It trades in scandal, and revels in exposing the narrative for what it is: a story as fictional as the films and television shows in which these stars appear.
It didn’t just revise the accepted notion of what "Mel Gibson" means. In the first five years of its existence, TMZ became the new standard not only for scandal mongering and gossip gathering, but multiplatform brand dominance.
The vault isn’t a secret at TMZ — even the lowest on the staff ladder have heard whispers of its existence.
As to what goes up on the site and what stays vaulted, that’s a finer, more esoteric calculus — and one in which celebrities and their publicists have come to live in fear.
But its quest to become the “future of entertainment news" seems to have leveled out a bit.